All Sources, Methodology

The Behaviour Change Wheel

A Guide To Designing Interventions

Written by Susan Michie, Lou Atkins & Robert West

COM-B (‘capability’, ‘opportunity’, ‘motivation’ and ‘behaviour’) model. This model recognises that behaviour is part of an interacting system involving all these components. Interventions need to change one or more of them in such a way as to put the system into a new configuration and minimise the risk of it reverting.

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